The visual identity developed for the Stella brand plays with representations of stars and coffee. The black of coffee, white of stars; black of the sky, white of the cups and dishes are the main colors of the brand. The symbol used in the logo, a cup viewed from above, uses the same visual elements that represent stars: lines, circles and dots. These elements also appear in other products applications as a pattern.
In addition to the logo, different materials were developed for the stores, including packaging, cups, transport boxes, labels, among others.