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_alameda apart hotel
IDENTIDADE VISUAL | ACOMPANHAMENTO GRÁFICO | PARTICIPAÇÃO MARCELO RODRIGUES
Founded in 1980, the Alameda Apart Hotel that recently underwent a renovation in its rooms and structures, also needed a renovation in its visual identity.
The key concept for the brand's redesign was the term “Alameda”, present in the hotel's name and in the street on which it is located.
Based on this concept, the logo, the color palette (green, white and gray) and elements to support the identity were created, such as straight lines and foliage, which symbolize the union between urban and nature.
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