The bitter mandarin lime jam,  Amarguinha's first product, named the brand. 
With mandarins limes from their own orchard, the jam is homemade on a small scale by the company's owners.
The strong colors of the mandarin-lime (orange and green) were the basis for the brand's chromatic palette.  The visual identity reinforces the importance of manual and careful crafting, present throughout the entire production process.  The elements used were hand-drawn by artist Guga Szabson.  The font used by the brand was also developed by hand, letter by letter.